PunchUp Live Empowers Comedians to Reclaim Control in 2025: "The End of the Internet’s Grand Bargain"
Comedy Platform Attracts A-List Talent Tom Segura, Whitney Cummings, Larry David, Michelle Wolf, and More Predicting Major Changes for 2025
LOS ANGELES, CA – December 20, 2024 – PunchUp Live, the groundbreaking platform for comedians, is leading the charge in a major industry shift as performers take back control from social media algorithms and data-withholding platforms. At the heart of this movement is the realization that social media’s "Grand Bargain" – where creators exchange free content for diminishing reach – no longer works.
"The theme of 2025 will be The End of the Internet's Grand Bargain, where creators exchange free content for diminishing reach and unclear business value," said Danny Frenkel, Co-Founder and CEO of PunchUp Live. "Touring artists specifically will focus on direct fan connections, prioritizing data ownership and tangible returns. It’s no longer just about social media posts—artists aim to turn likes into packed venues. As platform algorithms dilute reach, innovations like PunchUp Live empower artists to reclaim control, transforming audience relationships and elevating live entertainment to new heights."
Comedians of all ranks are coming together on PunchUp Live as the platform gives artists unprecedented access to their audience data, empowering them to make informed business decisions that prioritize ticket sales and direct fan engagement. Stand-up comedians, known for their openness to innovative business approaches — such as their collaborative practices that made podcasts more popular than Late-Night television—are now eagerly joining the PunchUp movement.
PunchUp is the hottest business move in comedy right now and the company is seeing an influx of A-list comedians joining the movement to reach a shared goal: selling more tickets than Taylor Swift. Tom Segura, Whitney Cummings, Larry David, and Michelle Wolf are just a few of the recent celeb additions working with PunchUp to analyze their audience behavior and maximize their touring success.
Louis C.K., who began working with PunchUp in September, captured the essence of this shift saying, “When you do it yourself, you don’t get new fans.” By working together offstage, comedians are creating a win-win scenario—helping each other grow their audiences and secure sustainable careers.
PunchUp Live surpassed 300,000 monthly active users this past September. The platform also offers over 100 hours of free stand-up comedy with no commercials making the holidays hilarious for comedy fans everywhere.
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About PunchUp.Live
PunchUp Live is the premier digital platform for live comedy. Featuring a diverse array of stand-up performances, improv, comedy music, specials, exclusive content from top comedians, and easy show finding and ticket purchasing features, PunchUp Live is redefining the audience experience. Founded by former Meta executive Danny Frenkel and Alex Dajani, PunchUp Live is revolutionizing the comedy industry connecting comedians with their fans, enabling independent career navigation with minimal censorship while offering comprehensive analytics and show-finding features. Visit PunchUp.live for more information.
MJ Brackin
